Meet the Founder

Josh Harwell

CPG E-Commerce Executive | $500M+ Cumulative Amazon Sales

Josh is a seasoned e-commerce executive specializing in scaling high-growth brands across Amazon, Walmart, Target, and DTC channels. With full P&L ownership of $100M+ Amazon businesses, he has a proven track record of delivering double-digit revenue growth, streamlining operations, and building high-performing teams.

Previously, Josh managed a $250M+ brand portfolio at Thrasio, leading teams to optimize marketplace strategy, Amazon SEO, PPC, and omnichannel growth. He has successfully founded, scaled, and exited multiple businesses, including CAMFormulas.com, which he grew into a multimillion-dollar brand before its acquisition.

Josh holds an MBA in Entrepreneurship from Babson College and serves on the Board of Advisors for the Franklin College of Arts and Sciences at the University of Georgia.